Squidoo

There are too many "social media" channels out there...many of which aren't really social at all, but more WYSIWYG tools to quick-publish info out there in a "pretty" template.

Squidoo is pretty much exactly it. I've heard PR/marketing oriented wording such as "lens," "expert," and "meaning." In reality, Squidoo allows anyone with access to the Internet to start up a static blog post page solely focused on a particular topic, to which you can add widgets and content (yours or from another source).

As I was getting acquainted with Squidoo, I developed a "lens" on multiculturalism, which I'm sure will perish, shriveled on the vine as it were.


To roughly summarize what a plaque our prior CEO created, and which an ex-coworker posted on the wall of our office mail room:  "We generally use small words to describe the biggest, most important things: death, love, hate, war, peace. Small people use big words to make themselves seem more important."