Social Media Etiquette

I just ran into a great post online (Six Concepts Brands Should Understand About Social Media Etiquette, on CareerBuilder of all places!) about social media etiquette for brands.

If you manage a company account (or two) on various channels online, there's user behavior that you might encounter on occasion, which can leave you doubting how to best react on behalf of your company.

It's a little testy having to communicate on behalf of a company, and be their voice in that particular channel. The article lists a number of potential scenarios, and how to best react to them. The major thread of the helpful guidelines they discuss are:

• Keep your voice volume to a reasonable level.
• Keep your language clean.
• Stay courteous.
• Don’t automatically take it personally.
• Take responsibility for your own actions.
• Don’t ignore or delete people.

It's a great short list to help us step back on occasion and review how we've been approaching communicating our message and building connections with users.