Apple announced subscription rules for electronic publishers on Tuesday (Apple Launches Subscriptions on the App Store), saying it will keep 30% of subscription profits. Google immediately followed up on Wednesday (A simple way for publishers to manage access to digital content) with their own rules: you get to keep 90% of your tablet subscription profits.
To say that Apple's statement stirred up some healthy discourse and controversy, would be an understatement (Apple’s Big Subscription Bet: Brilliant, Brazen, Or Batsh*t Crazy?). Twitter and blogs alike lit up like Christmas trees with criticism and analysis.
Obviously, Apple is trying to place a structure in place that will create revenue for all involved, and since it's the creator of the system, it wants to get its fair share. Yes?
If you are an app programmer/publisher, which team would you be on? Door number one: the Apple team that is building something to last, and that creates some revenue for you, or door number two: the team that wants to get traffic and quantity and will get you more moolah.
And if you are an app creator negotiating with a publisher, wouldn't you like to know there's a difference in what you can take home and what you gotta give up?
I'm going to keep an eye on this and see what comes out of it.
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