Facebook's New Instant Personalization

FB Personalization

Facebook recently implemented a new connectivity option with partner sites for users.

The aim is to provide users "social and personalized experience with every app and website you use." Your activities outside FB can now be tweaked when you opt to, to obtain a sense of familiarity and connectedness.

Participating partners include: Bing, TripAdvisor, Clicker, Rotten Tomatoes, Docs, Pandora, Yelp, and Scribd.

To turn this off, if you're concerned about privacy, go to Account / Privacy Settings / Apps and Websites: Edit Your Settings / Instant Personalization.

Rotten Tomatoes FB Login

To test this out I went on Rotten Tomatoes. I don't usually use the other websites, and since I was listening to a CD I didn't feel like logging onto Pandora.

I went to Rotten Tomatoes. The page looked unusually busy. On the upper, right-hand corner there is a FB Login button, which I clicked on.

FB permission window

Upon clicking on the button a typical access approval window popped up. Once I allowed the access and then the Rotten Tomatoes website updated to reflect this login.

Once the page has been "personalized" by your FB login, you'll see a little icon up where the FB login button was, saying your name and with a little hyperlink saying "what's this?" that if you click on tells you how the site can or has been personalized to your FB information that's been accessed.

At first glance, the personalization bullet points aren't all that enlightening. It isn't that different from a typical login at Rotten Tomatoes though...unless I'm missing something.

Personalized Rotten Tomatoes

Of course you do have the added social element that you're aware now what your friends' activity is on the left pane...you find out on their FB walls as well if they selected that option on Rotten Tomatoes.

I'll need to play around with this some more to see what the dealio is. Looks promising tho! Easier to get pals to go out to the movies when you find out you're all wanting to go see the same one this weekend :o)